The ability to make returns and add a Starbucks order via Drive Up, along with expanded “backup item” options, add to the growing list of innovations in same-day services Target implemented last year. In the months since the option rolled out for food and beverage orders, Target teams have successfully substituted backup items 98% of the time, helping guests pick up even more of what they need - including high-demand items. With expanded “backup item” functionality, guests will be able to select from a wider assortment of categories - including beauty and household essentials - to designate secondary backup items for their Drive Up and Order Pickup orders, in the event their first-choice items are unavailable. Similarly, for the return process, guests will be able to initiate a return via the Target app and complete it at the Drive Up lane. Upon arrival, a Target Drive Up team member will deliver their full order to the guests’ car. When the new feature becomes available, guests will indicate they’re “on their way” to the store via the Target app and will have the option to place an order from the Starbucks menu. When Target surveyed guests, placing a Drive Up order for Starbucks was a top request. “Ongoing investments in our same-day services have built trust and relevance with our guests, while meeting their needs - no matter how they choose to shop.” Everything Guests Need in the Drive Up Lane Adding a Starbucks order and easy returns, while expanding our backup item options, will give guests even more of what they love about shopping at Target, quickly and easily,” said Mark Schindele, Target’s chief stores officer. “Our guests continue to tell us they love the ease and convenience of Drive Up, and they have been asking us to add even more of the Target experience to the service. As the company’s digital business has more than doubled during the last two years, Order Pickup, Drive Up and Same-Day Delivery with Shipt have accounted for more than half of those sales. These latest enhancements will build on Target’s strategy of using the company’s nearly 2,000 stores as fulfillment hubs, powering its suite of contactless same-day services. Target will also expand its “backup item” functionality in even more categories to allow guests to pick up everything on their lists. As part of Target’s strategy to build on its easy, differentiated shopping experience, the company will begin testing the option for guests in select markets to add a Starbucks order or make a return within Target’s free, contactless curbside service through the Target app. Target Corporation (NYSE: TGT) today unveiled plans to continue enhancing its fast-growing, same-day pickup services in fall 2022. (612) will be able to add a Starbucks order and make a return within Target’s fast, convenient and easy-to-use curbside service in select markets in 2022.
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